Uber acquires Getir

Uber has announced the acquisition of Getir's delivery business for $435 million, marking a significant expansion of its presence in Turkey's delivery market. The move follows Uber's $700 million purchase of Trendyol Go just eight months prior and underscores its commitment to fortifying operations in this rapidly growing sector.

Getir, headquartered in Etiler, Istanbul, has seen fluctuating fortunes, with its valuation plummeting from a peak of $1.2 billion to $374 million in assets. In 2025, Getir's delivery unit achieved $1 billion in gross bookings, a 50% increase year-over-year, even as the company reduced its footprint in Western markets. The acquisition will see Uber absorbing a business that has demonstrated robust growth potential despite the overall turbulence in Getir's valuation and market contraction.

For Uber, the acquisition represents a strategic consolidation within Turkey, where the company is targeting to dominate the burgeoning delivery landscape. The deal enables Uber to leverage an established network in a market where delivery services are experiencing strong demand. This move is further amplified by Uber's recent purchase of Trendyol Go, positioning Uber as a significant player in the region's on-demand delivery ecosystem.

The acquisition also facilitates an exit for Mubadala, a key stakeholder in Getir, following a challenging period that saw the company's valuation markedly deteriorate. This transaction highlights the intensifying competition within the global delivery services sector, where firms are racing to capture market share in regions with substantial growth potential.

Looking ahead, the transaction consolidates Uber's market share in Turkey, although the finer competitive landscape implications will unfold as the firm integrates Getir's existing operations. Attention will now turn to how effectively Uber can capitalize on Getir's local market expertise and infrastructure to enhance its service offerings. The acquisition is subject to regulatory approval, a standard step in such transactions, but is expected to progress given the strategic alignment in Uber's expansion objectives.